Insights Articles

Meet Emily Chhun, Driving Marketing Excellence at Array

Based in Wayzata, Minnesota, Emily serves as the Vice President of Marketing at Array, bringing a wealth of experience and a strategic vision to the company’s growing marketing function. With a unique background that blends legal expertise and marketing acumen, Emily is dedicated to driving impactful initiatives that fuel Array’s success.

Leading the Marketing Function at Array

In her new role, Emily is responsible for aligning marketing strategies with sales objectives, ensuring that campaigns are data-driven, effective, and innovative. A typical day involves collaborating with the marketing team to refine upcoming initiatives, working closely with Array’s Chief Revenue Officer, to optimize sales alignment, and evaluating new marketing technologies to enhance capabilities. Since joining Array, she has been focused on building a high-performing marketing team and establishing a strong foundation for long-term success.

Passion for Marketing and Strategic Growth

With 15 years of industry experience, Emily thrives at the intersection of creativity and data-driven decision-making. While she enjoys the creative aspects of marketing—such as crafting compelling campaigns and organizing events—she is equally excited by analytics, testing, and continuous optimization. This balance of creativity and strategy fuels her passion for delivering measurable results.

A Unique Path to Legal Marketing

Emily has a distinctive career journey, starting in a marketing agency before making a complete career pivot to attend law school and earn an LLM in taxation. After a brief stint practicing law, she realized her true passion lies in marketing, making her an outstanding fit for her new role with Array. Her background includes 12 years at Thomson Reuters, a legal SaaS provider, where she combined her legal knowledge with marketing expertise. Now at Array, she leverages this experience to drive impactful marketing strategies in the legal services industry.

Excited for the Future at Array

Joining Array at a time of remarkable growth presents an exciting opportunity for Emily. The ability to build and shape the marketing function from the ground up aligns perfectly with her career aspirations. What solidified her decision to join was the welcoming and supportive executive leadership team, which made it clear that Array is not just a great professional fit but also a cultural one.

The Array Advantage: People-First Approach

According to Emily, the "Array Advantage" lies in its commitment to people—both clients and employees. Emily says “Array’s mission is to provide superior litigation support, offering the quality, speed, and expertise clients need to succeed. The company is built on innovation, accountability, and a deep dedication to delivering meaningful results.”

Life Beyond Work

When off the clock, Emily enjoys spending time with family, shuttling kids between dance, baseball, football, and gymnastics, or winding down with a family movie night, a game of Monopoly, or a good book. A surprising fact? She is a dedicated DIY-er, having tackled everything from tile work to a full kitchen remodel. Recently, Emily took on a new challenge—learning how to wallpaper from her father, who owned a small painting company. Spending the day learning a hands-on skill while creating memories made the experience even more special.

Looking ahead, Emily is excited to contribute to Array’s ongoing growth, build a world-class marketing function, and drive initiatives that leave a lasting impact on the company and its clients.